By (@EverythingBoxi2 – Twitter)
BT Sport & Queensberry Promotions
Frank Warren and Queensberry Promotions were the first to return after the pandemic and put on 3 shows in the first 4 weeks before anyone else put on anything. Those 3 shows were very poorly received due to the fights not being of high popularity, lack of promotion, virtually non-existent undercards and people were unaware that the boxing was even on.
Frank Warren’s Return to Boxing was British and Commonwealth Champion Brad Foster vs James Beech on July 10 (Friday which also affected ratings). -13,500 Average
The second show, Rising Heavyweight contender Joe Joyce, who was lined up for a big PPV pre-pandemic. (Saturday, 25 July) 13,700 Average
The Third Show, Commonwealth Light Heavyweight Champion Lyndon Arthurs Voluntary defence against Dec Spelman (Friday 31 July). 4,300 Average (Worst Average viewing numbers since the pandemic)
Eddie Hearn and Matchroom Boxing returned with their epic fight camp and after witnessing poor ratings in the USA and then seeing competitor Frank Warren’s ‘abysmal numbers’ he decided he needed something spectacular and delivered just that on August 1.
Ted Cheeseman vs Sam Eggington opened fight camp and did ratings so good that it encouraged Promoter Frank Warren to request partnering with Matchroom on shows. (93,000 Average)
Terri Harper vs Natasha Jonas and Felix Cash vs Jason Wellborn followed. The ratings were not as good as the opener, but still strong numbers, especially for a Friday night. (69,245 and 46,738 Averages)
Frank Warren put on two more shows in August which both put on strong ratings due to the popularity of starfighters Daniel Dubois and Carl Frampton.
Frampton-Traynor was the highest-rated show since the pandemic at the time with 131,000 average viewership, Daniel Dubois followed with even stronger numbers at 136,800.
Frank Warren also put on 2 shows in September. Yarde-Spelman, which did solid numbers due to the popularity of Anthony Yarde (81,500) and Taylor Khongsong which experienced shockingly poor viewership numbers (25,100) explaining the lack of a UK broadcaster for Ramirez Taylor.
Other Queensberry shows in October (Williams Robinson) and November (Bentley-Cash) experienced similarly poor numbers. 25,400 and 27,500 averages.
Matchroom experimented with a Sunday show led by Joshua Buatsi that also failed to deliver despite the stardom of the young prospect. Ritson-Vasquez turned the tide averaging 99,843 viewers over the broadcast.
Matchroom Delivered back to back shows in November both rating well beyond expectations with the Katie Taylor Title Tripleheader averaging 247,000 viewers and peaking at 603,000 viewers. Additionally, this show was viewed by millions on Sky Sports Facebook and YouTube as it was made Free-To-Air.
Conor Benn also surprised with his ‘fantastic ratings’.
(199,528 average viewership).
Matchroom ended the year poorly with World Champion Billy Joe Saunders in an domestic clash averaging just 53,057 viewers.
After a poor spell of ratings, Warren ended the year strong delivering two highly-anticipated domestic clashes, including Dubois Joyce (250,000 Average) which took the top spot for Boxing Ratings in 2020 (third consecutive Year for Warren) and Yarde Arthur (112,500).
Due to the BBBofC temporarily not allowing boxing in the UK due to increasing cases a long break followed.
Matchroom returned with back to back strong cards, both promoted exceptionally well, which was visible from the ratings.
Warrington – 238,060 Kelly Avanesyan -.178,927. Warren had a disaster of a show due to pullouts but Tommy Fury’s popularity kept a sub-par audience of 60,800.
Lawrence Okolie’s World Title Challenge averaged 125,600 viewers. Frank Warren did two shows in two days at the end of March with the Friday show being one of the worst promoted shows where a large % of the boxing community were not aware it was taking place, averaging a dismal 14,900 viewers although it was watched by a larger audience on replay the next day.
Hutchinson Clarke followed with poor ratings as well due to the clash with Povetkin Whyte 2. (33,000)
Emerging star Conor Benn returned to action and put on a statement performance that continued his rise to stardom and delivered again commercially averaging 232,400. As a result of this, Conor Benn is a key part of Matchroom’s link up with DAZN headlining their first-ever shown on DAZN (week 1 of Fight Camp) and has signed a 5-fight extension with Matchroom.
Average Matchroom/Sky Saturday Night Viewing Numbers: 176,795
Average Matchroom/Sky Friday/Sunday Viewing Numbers: 58,030
Average Queensberry/BT Saturday Viewing Numbers: 87,290
Average Queensberry/BT Friday Viewing Numbers: 15,050
With these very strong Saturday Night numbers from Matchroom, they have started to do shows only on Saturday and stopped doing Friday shows. It will be interesting to see if this 170,000+ average viewing number remains on DAZN.
(All Ratings are consolidated ratings).
An In-Depth look into UK Boxing Viewership Numbers since the Pandemic