Jake Paul’s brutal and controversial first round stoppage of former MMA star Ben Askren, has obviously generated a lot of discussion. That is what controversial means and, to quote the great Eric Bischoff, controversy sells.
Triller have latched onto this logic and then some. By utilising the name of Paul in selling PPVs, their execs have quickly realised they have a potentially profitable boxing model on their hands. The rarest of mythical beasts.
Mike Tyson vs Roy Jones Jr in 2020 reportedly sold over 1.5 million units. To add context, Anthony Joshua vs Andy Ruiz 2 sold a similar amount (it was also available on DAZN which may affect this number).
The crazy card, which contained YouTube vs MMA, MMA vs boxing and a slapping contest, had nothing if not a very broad appeal. Most of the bouts were contested under boxing rules despite a very low level of boxing ability, at least on one side.
This apparently slapdash model may well be the future though. Headline star bringing in the majority of buys, other famous names from their respective fields and one genuinely well matched boxing bout. Ignoring the names themselves and it isn’t a million miles away from a standard boxing show.
The key difference Triller have latched onto is how to attract a wider market. Sky and DAZN have both previously broadcast similar “freak” shows in the past, so they too have acknowledged some validity.
Of all the bouts last night, Regis Prograis – by far and away the best boxer on the card – and Ivan Redkach are the pair most boxing fans would want to see earn well. If they need to take the crumbs from a YouTuber to get paid handsomely then so be it.
Of course that is messed up but show me a part of boxing that isn’t!
Jake Paul Model – the Future of Boxing?