BOXRAW exists to pioneer the boxing lifestyle — enabling the spirit of boxing to live inside and outside the squared ring.
The sport or practice of fighting with the fists.
The way in which a person lives.
Founded by Ben Amanna in 2017, BOXRAW was built from the belief that boxing was more than just ‘the
sport or practice of fighting with fists.’ It was a lifestyle, ‘the way in which a person lives.’
BOXRAW is on a mission to change the narrative of the sport. Our vision;
to be the reason why the world got into boxing.
Ben comments below on his outlook for the company and the wider importance of boxing in the company
and society as a whole.
“It was a very clear direction and mission we sat out with; to be the reason the world got into boxing. The brands previously involved in the sport tended to only focus on the end result – fight night. They didn’t focus on the lifestyle and, for me, that was the most important part of it all.”
“It was all about getting to that final part of boxing, which is what made the sport so magical for me.
Everything from the atmosphere in the gym and what this breeds into people, in terms of discipline and what it instills in you made this the greatest sport in the world.”
“Growing up as a brown guy in an all-white neighbourhood, naturally I was the subject of bullying. So the boxing gym was a safe haven for me; they didn’t judge me. I thought that all of the principles within the sport of boxing that are taught in gyms needed to be shared with the world.”
“So BOXRAW was launched with the intention of trying to change the narrative of the sport and trying to
show it as something different from what other brands and even promotional companies and outlets have portrayed it to be in the past.”
“Boxing was previously put on this pedestal as only being for the elite. It was portrayed as this brute sport which only professionals could partake in. However, I knew it was more than this and that anyone at any age, gender or ability could take up the sport and have it change their lives.”
“I always thought that was something very special and needed to be shared with the world. It’s an
ambitious goal that we set out with, but it’s one that I think, through time, we’ll achieve. We’re trying to make boxing – the lifestyle – more accessible and more appealing.”
“Our aim is to be at the forefront of boxing; to be synonymous with the sport. When people say ‘boxing’,
we want them to think ‘BOXRAW’. When they say ‘BOXRAW’, we want them to think ‘boxing’. I want to
become the sport.”
BOXRAW produces the finest sportswear and most innovative equipment for driven individuals around
Our products are built with purpose and innovations pursued with intent.
Collaborating with the greatest champions and athletes around the globe, including Oleksandr Usyk,
Gervonta Davis, Michael Conlan and Errol Spence Jr to name just a few – we accompany any boxing
journey, whether it’s to strengthen your fitness, grow your confidence, or become a world champion.
“I was always confident we were going to get the biggest names within the sport. That’s not to sound
arrogant, I was just confident in the process and knew what we had planned. I’ve never become
ungrateful for where we’re at. It’s a dream. I’m working with boxers that I used to watch on TV. I’ve grown up with posters of these guys in my room and now we’re doing business with them.
“The satisfaction is less from these athletes wearing something that we created and more about them
making the active decision to wear something because they know it improves their game. Seeing
customers all around the world wearing our gear keeps me going; it reminds me that we’ve got a bigger
purpose here. The sport of Boxing is one aspect of it. Getting the world into it in some capacity is our
CHANGE THE GAME
Push Harder. Move Faster. Work Smarter.
We are here to push the sport forward. We move to out-think, out-manoeuvre and out-class our
competitors. We work relentlessly to create, innovate and shape the future.
Above all else, we are here to win.
“To be the reason the world got into boxing. That is the overarching goal, vision and aim. Everything we
do is predicated around that. We’ve got a lot of new products launching going forward. I see the rest of the competitor’s space and I treat them the same way a boxer would treat his opponent; I’m here to try and take them out.
“We’re here to win ultimately. I don’t look at any of their products with any admiration, especially in the
clothing space. There’s been no innovation. I feel like the sport has stagnated from a brand perspective for a long time. That’s why we’re able to grow, because there’s no one doing what we’re doing.”
CHANGE THE WORLD
Boxing Is Love
We are here to serve and progress the human race. We have within us the power to do so. This is our
responsibility. This is who we are. This is what we do.
When it’s all said and done, we are all one.
Visit the BOXRAW website to learn more about the company, our products and the fighters we proudly work with: https://uk.boxraw.com/
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