The dust has settled from Dillian Whyte – Joseph Parker last weekend.

The general consensus is that this was a very entertaining card of boxing.  Derek Chisora upset the odds in a barnstorming contest against former world title challenger Carlos Takam.  The main event was filled with action and drama.  The unofficial People’s Champion David Allen scored a knockout that ranks up there with Froch-Groves II in terms of one-punch devastation.  Everyone’s a winner!  With hindsight, Saturday night was a cracking show.

Hindsight is a wonderful thing.  I spent a large proportion of fight week asking for genuine justification that this event was worth more than any other Sky or BoxNation card.  I wasn’t doing so out of provocation or to wind anyone up.  I fully understand there are logistical reasons for a show being escalated from regular Sky to Box Office.  My question was from a consumer standpoint.  As a potential paying customer, why was this product worth more of my money than I already pay to watch sport?

Not being smug, there wasn’t one response that explained why or how this was worth more than any other boxing event (because it probably wasn’t).  There were plenty of reasons why others were paying for it, yet none of them resonated with me.  I didn’t care that it had to be elevated to Box Office so that Dillian

Whyte could make his millions.  It wasn’t a fight I was desperate for before it was announced.  I will concede that Whyte is more popular than I perhaps gave him credit for.  To me, he is a fringe world title level boxer in a very shallow pool of elite level talent.  I’d favour all of the champions (and Fury) to beat him, so that probably puts him in the mix with the likes of Parker, Breazale and Molina.

Now we have contemplated what makes a PPV show “worth” the money many times before.  This time however, I’ve found the definitive answer.  Paying for a PPV show is a gamble.  You place your stake, depending on how confident you are that you’re onto a winner.

When you think about it, buying anything always represents some sort of gamble.  Whether it is a product or a service, you’re betting that whatever you spend your money on proves to be worth it.  When you buy a meal (as @wmichael83 reasoned)

you’re paying that in the hope the food is good quality, the restaurant is clean and the staff are friendly.  Now, this gamble is fairly secure as most eateries will listen to any reasonable complaints surrounding expectations.  If any of the above are not up to standard, procedures are in place to get refunds or compensation.

Technical issues aside, this is not the case with PPV boxing.  And herein lies the gamble.  By purchasing the event, you are risking winning or losing.  Obviously, there is no financial victory to be had. The win comes in satisfaction of having watched a good show.  and that is what each customer needs to weigh up.

Looking at the card before Saturday, it didn’t look like anything special to me.  That is what PPV should be all about.  There will be plenty who feel justified having paid for Whyte-Parker based on the actual boxing and those who didn’t watch may feel they missed out.

As with anything in life, you win some you lose some.

You bet PPV is worth £20!
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